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Content Marketing and Lead Generation

February 3, 2017 by mk@mkrieger.com

In a media world where everyone is fighting for the same eyeballs, content marketing has emerged as an effective way to gain your target’s attention and pique their interest enough to bring them to action. The promise of content that educates and informs about marketplace benefits is clearly more impactful than a pitch that sells […]

Filed Under: Blog, Content Marketing, Featured, Recent, Webcasts Tagged With: Content Marketing, eMedia

Do PC Brands Matter anymore?

September 23, 2013 by mk@mkrieger.com

I was reading the linked article about Apple’s newfound lead in the client computing market, and that started the wheels spinning in my head thinking about client computing,PCs and all the devices we use today to access business technology. Computing certainly is changing, no doubt for the better, when you can pick up just about […]

Filed Under: Blog, Featured, Recent, Tech News Tagged With: BYOD, Desktop Virtualization

Are Governance and Security EASIER in the Cloud?

June 23, 2013 by mk@mkrieger.com

Earlier this week I had the opportunity to serve as Master of Ceremonies at the 5th annual Cloud Slam conference in Silicon Valley. This year, there was a vertical market focus to the event; most of the sessions were geared towards healthcare adoption in the cloud. Now at first glance, this seemed an odd topic […]

Filed Under: Blog, Recent, Security, Uncategorized Tagged With: Governance, Security

Is Cloud Security Harder than Data Center Security?

May 30, 2013 by mk@mkrieger.com

I’m pretty sure your organization is using the cloud for something now. And I’m darned sure you’re going to be using the cloud for something five years from now. It might be an IaaS deployment of your own private cloud, or a PaaS provider to host your own SaaS application, or maybe just good ol’ […]

Filed Under: Blog, Cloud, Infrastructure, IT Industry, Recent, Security

Will the Cloud Bring About the End of Centralized IT?

May 12, 2013 by mk@mkrieger.com

What hath God wrought?” That was the very first telegraph message, sent nearly 170 years ago by Samuel F.B. Morse from Washington, DC to Baltimore, MD. And to my mind, that was the beginning of information technology at a distance, which some might think an apt description of Cloud Computing. Of course we have lived […]

Filed Under: Blog, Cloud, Featured, Infrastructure, IT Industry

Are You Ready to Fire Your Productivity Software?

April 16, 2013 by mk@mkrieger.com

In a research study hot off the presses, IDG looked into cloud-based productivity applications, their business benefits, and who in mid-sized companies is getting the most out of moving their everyday productivity applications to the cloud. Just as I sat down to write this my brother called and coincidentally asked me what I use for […]

Filed Under: Blog, Cloud, SaaS Tagged With: Cloud, Productivity Software, SaaS

Is the CIO role dead? Join the Debate

September 22, 2012 by mk@mkrieger.com

In the dance / battle between the CIO and CFO, some say the CIO role will vanish by 2017. Not so.

Filed Under: Tech News Tagged With: CFO, CIO

Webcast Prep – Speaker Readiness and Rehearsal

November 12, 2009 by mk@mkrieger.com

What are the two most frequently heard syllables on webcasts? Easy – “um” and “uh”. I suppose it could be worse. I remember a teenager I worked with years ago who could not complete a sentence without at least five “like”s and six “you know”s. I’d raise a finger to count each one, driving her […]

Filed Under: Blog, Featured, Tips & Techniques, Webcasts Tagged With: Best Practices, Webcasting

Webcasting to 80,000 attendees? Here’s how.

November 10, 2009 by mk@mkrieger.com

I’ve participated in a few webcasts with over a thousand attendees.  A few years ago, a webcast I moderated with Sun Micro’s Jonathan Schwartz drew over four thousand attendees to a seamless event, thanks to our friends at On24.  But what if you need to reach an audience twenty times that size?  This ComputerWorld article […]

Filed Under: Blog, Tech News, Webcasts Tagged With: Adobe Connect Pro, large audience, webcast news

Creating Hybrid events – meshing live and virtual worlds

November 10, 2009 by mk@mkrieger.com

Hybrid events combine a face to face event with virtual attendees around the globe in a seamless community.  This article at Virtual Edge highlights a new venture between digital media and webcasting pioneer Sonic Foundry and event networking firm Zerista, bringing video to these private communities that live in both worlds.

Filed Under: Blog, Face to Face Events, Tech News, Webcasts Tagged With: Face to Face, Hybrid Events, virtual events, Virtual Trade Shows

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About Me

Michael has been involved in technology, marketing, media and research since the early 1970s. He founded MRK to share his expertise in content creation and marketing. Read More…

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Novato CA 94949
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