In a media world where everyone is fighting for the same eyeballs, content marketing has emerged as an effective way to gain your target’s attention and pique their interest enough to bring them to action. The promise of content that educates and informs about marketplace benefits is clearly more impactful than a pitch that sells […]
Do PC Brands Matter anymore?
I was reading the linked article about Apple’s newfound lead in the client computing market, and that started the wheels spinning in my head thinking about client computing,PCs and all the devices we use today to access business technology. Computing certainly is changing, no doubt for the better, when you can pick up just about […]
Are Governance and Security EASIER in the Cloud?
Earlier this week I had the opportunity to serve as Master of Ceremonies at the 5th annual Cloud Slam conference in Silicon Valley. This year, there was a vertical market focus to the event; most of the sessions were geared towards healthcare adoption in the cloud. Now at first glance, this seemed an odd topic […]
Is Cloud Security Harder than Data Center Security?
I’m pretty sure your organization is using the cloud for something now. And I’m darned sure you’re going to be using the cloud for something five years from now. It might be an IaaS deployment of your own private cloud, or a PaaS provider to host your own SaaS application, or maybe just good ol’ […]
Will the Cloud Bring About the End of Centralized IT?
What hath God wrought?” That was the very first telegraph message, sent nearly 170 years ago by Samuel F.B. Morse from Washington, DC to Baltimore, MD. And to my mind, that was the beginning of information technology at a distance, which some might think an apt description of Cloud Computing. Of course we have lived […]
Are You Ready to Fire Your Productivity Software?
In a research study hot off the presses, IDG looked into cloud-based productivity applications, their business benefits, and who in mid-sized companies is getting the most out of moving their everyday productivity applications to the cloud. Just as I sat down to write this my brother called and coincidentally asked me what I use for […]
Is the CIO role dead? Join the Debate
In the dance / battle between the CIO and CFO, some say the CIO role will vanish by 2017. Not so.
Webcast Prep – Speaker Readiness and Rehearsal
What are the two most frequently heard syllables on webcasts? Easy – “um” and “uh”. I suppose it could be worse. I remember a teenager I worked with years ago who could not complete a sentence without at least five “like”s and six “you know”s. I’d raise a finger to count each one, driving her […]
Webcasting to 80,000 attendees? Here’s how.
I’ve participated in a few webcasts with over a thousand attendees. A few years ago, a webcast I moderated with Sun Micro’s Jonathan Schwartz drew over four thousand attendees to a seamless event, thanks to our friends at On24. But what if you need to reach an audience twenty times that size? This ComputerWorld article […]
Creating Hybrid events – meshing live and virtual worlds
Hybrid events combine a face to face event with virtual attendees around the globe in a seamless community. This article at Virtual Edge highlights a new venture between digital media and webcasting pioneer Sonic Foundry and event networking firm Zerista, bringing video to these private communities that live in both worlds.