MRK Marketing Services

  • Home
  • About
  • Blog
  • Contact

Product Marketing via Webcasts

October 30, 2009 by mk@mkrieger.com

Welcome to MRK Marketing and the Webcast Maven (Michael) – all about using webcasts to market your product or service.

Why webcasts?  They generate quality leads from viewers who actively attend events, are easily recorded for archival usage, position marketers as thought leaders, and deliver interactive live demos and literature.

What’s a great webcast?  Successful webcasts tell a 20-45 minutes story about a problem and its resolution starring a product or service and featuring customers, resellers, independent experts, analysts and sponsor speakers.  Great webcasts keep the audiences’ attention with polls, Q&A and live demos where appropriate.  They educate first and sell second.

I’ll be sharing best practices and lessons learned.  Have a question?  Let me know.

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)

Related

Filed Under: Blog, Marketing, Webcasts, Writing

Newsletter

Want to keep up on what we're doing? Sign up here.

About Me

Michael has been involved in technology, marketing, media and research since the early 1970s. He founded MRK to share his expertise in content creation and marketing. Read More…

Hours & Info

448 Ignacio Blvd 341
Novato CA 94949
1-415-883-3790
We keep East Coast and West Coast hours (Sorry, Denver).

Start a Project

We'd love to hear about your upcoming project. Tell us all about it by filling out our contact form.

Or, give us a call at +1 415 883 3790

Connect with Us

Want to know what's going on at MRK? Follow us across our social networks.

  • Facebook
  • LinkedIn
  • Twitter

Copyright © 2019 · Agency Pro on Genesis Framework · WordPress · Log in