Welcome to MRK Marketing and the Webcast Maven (Michael) – all about using webcasts to market your product or service.
Why webcasts? They generate quality leads from viewers who actively attend events, are easily recorded for archival usage, position marketers as thought leaders, and deliver interactive live demos and literature.
What’s a great webcast? Successful webcasts tell a 20-45 minutes story about a problem and its resolution starring a product or service and featuring customers, resellers, independent experts, analysts and sponsor speakers. Great webcasts keep the audiences’ attention with polls, Q&A and live demos where appropriate. They educate first and sell second.
I’ll be sharing best practices and lessons learned. Have a question? Let me know.