In a media world where everyone is fighting for the same eyeballs, content marketing has emerged as an effective way to gain your target’s attention and pique their interest enough to bring them to action. The promise of content that educates and informs about marketplace benefits is clearly more impactful than a pitch that sells features.
So, it wasn’t a big surprise when eMedia recently asked me to present a webinar on how content marketing is being used, what types of content and media are in vogue, and how marketers can use content to augment – or replace – other advertising methodologies.
You can see the webinar by clicking here – it is a gated link so you’ll have to register to view it.
Let me know what you think!