In a media world where everyone is fighting for the same eyeballs, content marketing has emerged as an effective way to gain your target’s attention and pique their interest enough to bring them to action. The promise of content that educates and informs about marketplace benefits is clearly more impactful than a pitch that sells […]
What are the two most frequently heard syllables on webcasts? Easy – “um” and “uh”. I suppose it could be worse. I remember a teenager I worked with years ago who could not complete a sentence without at least five “like”s and six “you know”s. I’d raise a finger to count each one, driving her […]
I’ve participated in a few webcasts with over a thousand attendees. A few years ago, a webcast I moderated with Sun Micro’s Jonathan Schwartz drew over four thousand attendees to a seamless event, thanks to our friends at On24. But what if you need to reach an audience twenty times that size? This ComputerWorld article […]
Hybrid events combine a face to face event with virtual attendees around the globe in a seamless community. This article at Virtual Edge highlights a new venture between digital media and webcasting pioneer Sonic Foundry and event networking firm Zerista, bringing video to these private communities that live in both worlds.
In today’s press releases was this blurb from CGS and Stream57 about their new partnership offering streaming video support for CGS’ webcasting platform. Used extensively for broadcast-style presentations such as training and executive pitches, video is finding its way into more B2B webcasts for demonstrations or to add a more personal touch by giving an […]
What are the steps that go into a great webcast? This post looks at all the tasks you should think about before your webcast ever begins – and where to turn for help in making your events pop.
Welcome to MRK Marketing and the Webcast Maven (Michael) – all about using webcasts to market your product or service. Why webcasts? They generate quality leads from viewers who actively attend events, are easily recorded for archival usage, position marketers as thought leaders, and deliver interactive live demos and literature. What’s a great webcast? Successful webcasts tell a 20-45 minutes story about a problem and its resolution […]