In a media world where everyone is fighting for the same eyeballs, content marketing has emerged as an effective way to gain your target’s attention and pique their interest enough to bring them to action. The promise of content that educates and informs about marketplace benefits is clearly more impactful than a pitch that sells […]
Do PC Brands Matter anymore?
I was reading the linked article about Apple’s newfound lead in the client computing market, and that started the wheels spinning in my head thinking about client computing,PCs and all the devices we use today to access business technology. Computing certainly is changing, no doubt for the better, when you can pick up just about […]
Will the Cloud Bring About the End of Centralized IT?
What hath God wrought?” That was the very first telegraph message, sent nearly 170 years ago by Samuel F.B. Morse from Washington, DC to Baltimore, MD. And to my mind, that was the beginning of information technology at a distance, which some might think an apt description of Cloud Computing. Of course we have lived […]
Webcast Prep – Speaker Readiness and Rehearsal
What are the two most frequently heard syllables on webcasts? Easy – “um” and “uh”. I suppose it could be worse. I remember a teenager I worked with years ago who could not complete a sentence without at least five “like”s and six “you know”s. I’d raise a finger to count each one, driving her […]